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  • Our Team

    Kim Bird photo
    Kim Bird CEO

    Kim previously worked for one of the UK’s largest funeral arrangers, after leaving the corporate IT world to volunteer as a bereavement support counsellor.

    Her time and experiences arranging funerals inspired her to start a comparison service, after she noticed how few people shop around or know how to shop around for the right funeral service.

    Her own personal experiences dealing with grief also taught her the importance of guidance and support for those left to cope during the arrangements and after the funeral. Kim founded Day By Day magazine to help those coping with the emotional and practical aspects of bereavement and when planning ahead.

    Kim is responsible for the overall management of About the Funeral. She is passionate about providing impartial and expert advice to help people make more informed choices about funerals.

    Kevin Hughes Director

    Kevin is a founding member and former financial and marketing director at

    He began his career at Gladiator Commercial insurance (part of the Admiral Group), and as a member of the senior management team built Gladiator into one of the biggest van insurance brokers in the UK. He moved on to become the chief financial controller of when it was in its infancy.

    Kevin brings considerable experience to a number of start-up projects and investment opportunities. He joined the board of About the Funeral in November 2016.

    Alan Slater Non Executive Director

    Alan is a former CEO of the largest funeral trade association in the UK, the National Association of Funeral Directors (NAFD) whose members account for 80% of all funerals. Alan joined the NAFD in 1999 and up until his retirement in 2015 embarked on a development strategy that put the association on a sound financial footing and helped to pave the way in 2004 for the amalgamation of the NAFD and Funeral Standards Council.

    Under Alan’s leadership, the NAFD became widely recognised as the voice of the funeral profession. Through its cross-party groups at Westminster, Holyrood, Senedd and Stormont, and the NAFD European Liaison Group in Brussels, the association was instrumental in delivering key social changes, particularly to improve the position of bereaved families on low incomes.

    Alan was awarded an MBE for services to the funeral sector in the Queen’s Birthday Honours in 2012.

    Rob Thomas Non Executive Director

    Rob is the former Chief Architect and Head of IT Delivery at Go Compare. He is an experienced leader and technologist with over 25 years of industry experience across all aspects of IT, from service delivery, applications development and delivery through to definition of architecture and IT strategy.

    He has delivered business solutions within high growth environments with annual IT budgets up to £15m.

    As a non-executive director of About the Funeral since January 2017, Rob brings a combination of board-level experience and expertise in the delivery of business critical IT systems.

    Rachel Parfitt Executive Assistant to CEO

    Rachel joined About the Funeral in 2016 with over a decade’s experience as an executive assistant to board level executives.

    She brings a wealth of knowledge and experience on how to alleviate day to day pressures on senior executives to enable them to focus all their energy on the growth and development of the business.

    Rachel welcomes the challenge of working in a young business at an exciting stage of its development.